by
Independent Institute of Education. Vega School of Brand Leadership.
Format:
Books
Publication Date
2015
Excerpt:
Introduction to creative brand building communication : reading pack. Independent Institute of
by
Peters, Luise.
Format:
Computer file
Publication Date
2012
Excerpt:
Brand building beyond advertising : exploring the engaging effects of various brand communication
by
Landa, Robin, author.
Format:
Books
Publication Date
2022
Excerpt:
, inclusion, & purpose-led marketing -- Building a culture for results.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012 2011
Excerpt:
insight -- 6. Branding and building relationships with the database -- Part 3. Plannind and decision
by
Caywood, Clarke L., 1947-
Format:
Books
Publication Date
2012
Excerpt:
management: Building and maintaining reputation through communications / Craig E. Carroll, Stephen A. Greyser
by
Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2010
Excerpt:
and techniques of positioning -- Building brand equity -- Brand narrative and relational management
by
Ouwersloot, Hans.
Format:
Books
Publication Date
2008
Excerpt:
-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product
by
Clow, Kenneth E.
Format:
Books
Publication Date
2007
Excerpt:
communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free
by
Parente, Donald.
Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html
Format:
Books
Publication Date
2006
Excerpt:
. Building the marketing communication strategy -- Ch. 6. Developing a creative strategy that moves people
by
Parente, Donald.
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003105039.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-d.html
Format:
Books
Publication Date
2004
Excerpt:
-- Appraising Opportunities and Setting Objectives -- Building the Marketing Communication Strategy
by
Harris, Thomas L., 1931-
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html
Format:
Books
Publication Date
1998
Excerpt:
. Building Person-to-Person Relationships with Customers. 16. Involving People with Products. 17. Cultivating
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