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Print
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Introduction to creative brand building communication : reading pack. Independent Institute of
Available: Copies:
by 
Peters, Luise.
Format: 
Computer file
Publication Date 
2012
Excerpt: 
Brand building beyond advertising : exploring the engaging effects of various brand communication
Available: Copies:
3. 
Cover image for Strategic creativity : a business field guide to advertising, branding, and design
by 
Landa, Robin, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
, inclusion, & purpose-led marketing -- Building a culture for results.
Available: Copies:
4. 
Cover image for Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
insight -- 6. Branding and building relationships with the database -- Part 3. Plannind and decision
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5. 
Cover image for The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
management: Building and maintaining reputation through communications / Craig E. Carroll, Stephen A. Greyser
Available: Copies:
7. 
Cover image for Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product
Available: Copies:
8. 
Cover image for Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free
Available: Copies:
9. 
Cover image for Advertising campaign strategy : a guide to marketing communication plans
by 
Parente, Donald.
Format: 
Books
Publication Date 
2006
Excerpt: 
. Building the marketing communication strategy -- Ch. 6. Developing a creative strategy that moves people
Available: Copies:
10. 
Cover image for Advertising campaign strategy : a guide to marketing communication plans
by 
Parente, Donald.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Appraising Opportunities and Setting Objectives -- Building the Marketing Communication Strategy
Available: Copies:
11. 
Cover image for Value-added public relations : the secret weapon of integrated marketing
by 
Harris, Thomas L., 1931-
Format: 
Books
Publication Date 
1998
Excerpt: 
. Building Person-to-Person Relationships with Customers. 16. Involving People with Products. 17. Cultivating
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