Strategic creativity : a business field guide to advertising, branding, and design / Landa, Robin

Integrated organisational communication Barker, Rachel, 1958- editor.

The handbook of strategic public relations and integrated communications / Caywood, Clarke L., 1947-

Business marketing face to face : the theory and practice of B2B / Fill, Chris.

Business-to-business marketing : relationships, systems and communications / Fill, Chris.

Communities dominate brands : business and marketing challenges for the 21st century / Ahonen, Tomi

Culture and positioning as determinants of strategy : personality and the business organization /

Marketing communications : contexts, strategies, and applications / Fill, Chris.