Search Results for Case,

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Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Mpendukana, Sibonile.

Format:

Manuscript

Publication Date

2012

Excerpt:

In social media we trust : what can brands and consumer interactions on facebook, in case the

Available: Copies:

Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media

Mckend, Robert.

Format:

Manuscript

Publication Date

2009

Excerpt:

Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the

Available: Copies:

Strategic advertising management

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

consideration to issues of culture in respect of advertising strategy and execution. Case studies have been

Available: Copies:

Rhetorical and critical approaches to public relations II

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2009

Excerpt:

communication : exploring source and stakeholder communication in the Roman Catholic clergy sex abuse case

Available: Copies:

Does your marketing sell? : the secret of effective marketing communications

Moore, Ian.

Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030359.html

Format:

Books

Publication Date

2005

Excerpt:

marketing experience, hundreds of real case studies, the pick of marketing communications research, and the

Available: Copies:

Culture and positioning as determinants of strategy : personality and the business organization

Ellson, Tony, 1953-

Table of contents http://www.loc.gov/catdir/toc/fy046/2003065683.html
Publisher description http://www.loc.gov/catdir/description/hol053/2003065683.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol056/2003065683.html

Format:

Books

Publication Date

2004

Excerpt:

. Conceptualization of the case study -- 9. Triangulation -- Pt. VI. Finale -- 10. Discussion and conclusions.

Available: Copies:

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