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1. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
Cengage Learning,
Available: Copies:
2. 
Cover image for This is PR : the realities of public relations
This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2013
Excerpt: 
Wadsworth Cengage Learning,
Available: Copies:
3. 
Cover image for Crouch, touch, to not engage : the scrum between advertisers and PVR
Crouch, touch, to not engage : the scrum between advertisers and PVR
Crouch, touch, to not engage : the scrum between advertisers and PVR
by 
Whitehead, Seth.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Crouch, touch, to not engage : the scrum between advertisers and PVR / Whitehead, Seth.
Available: Copies:
4. 
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
South-Western/Cengage Learning,
Available: Copies: