7 Results Found
0000000IIE
by
Wheeler, Scot R., author.
Format:
Books
Publication Date
2020
Excerpt:
transactions with consumers produced through the design, development and delivery of content, interfaces and
2.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2015
Excerpt:
: planning and development -- Creative strategy: implementation and evaluation -- Media planning and strategy
3.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012 2011
Excerpt:
strategy and execution -- 10. Media and contact strategy -- 11. Media choices: evaluating media options
4.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2009
Excerpt:
the Integrated marketing Communications Program Chapter 8: Creative Strategy: Planning and Development
5.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
program. 8. Creative strategy: Planning and development -- 9. Creative strategy: Implementation and
6.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2004
Excerpt:
COMMUNICATIONS PROGRAM. Ch. 8. Creative Strategy: Planning and Development -- Ch. 9. Creative Strategy
7.
by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs
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