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1. 
Cover image for Architecting experience : a conversion science handbook
Architecting experience : a conversion science handbook
by 
Wheeler, Scot R., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Communication in marketing.
Available: Copies:
2. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.
Available: Copies:
3. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
4. 
Cover image for The handbook of strategic public relations and integrated communications
The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
The handbook of strategic public relations and integrated communications / Caywood, Clarke L., 1947-
Available: Copies: