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Architecting experience : a conversion science handbook

Wheeler, Scot R., author.

Format:

Books

Publication Date

2020

Excerpt:

developed consumer insights and sound consumer engagement strategies. This edition of Architecting

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Integrated organisational communication

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses

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The handbook of strategic public relations and integrated communications

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

The second edition of this resource includes 70 leading authors in the field of public relations

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Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

This second edition builds on the success of the market-leading first edition, recognising that

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Strategic advertising management

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

"In this latest edition the topic of promotion has been woven throughout the text. A new chapter on

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