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Architecting experience : a marketing science and digital analytics handbook

Wheeler, Scot R.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

speaking with and shared environment. Wheeler answers the biggest question facing digital marketers today

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Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

naming, and intellectual property issues -- Environmental, regulatory, and ethical issues -- pt. 2

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Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Naming and Intellectual Property Issues -- 4 Environmental, Regulatory and Ethical Issues -- PART 2

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

International Environment -- The Economic Environment -- The Demographic Environment -- The Cultural Environment

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The handbook of strategic public relations and integrated communications

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

/ Charlene Lake, Tony Calandro -- Environmental communication: a matter of relationship, trust and planning

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