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00000IIE

The handbook of strategic public relations and integrated communications

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

public relations: The unseen power / Scott M. Cutlip and Brent Baker -- Ethics: Grounding the promotional

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Social, Ethical, And Economic Aspects of Advertising and Promotion -- Advertising and Promotion Ethics

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Rhetorical and critical approaches to public relations II

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2009

Excerpt:

communication, reputation, and rhetoric / Dialogue, discourse ethics, and Disney / Secret persuaders : ethical

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Marketing communications : contexts, strategies, and applications

Fill, Chris.

Format:

Books

Publication Date

2002

Excerpt:

; Cognitive theory ; Attitudes ; Social value groups ; Business ethics ; Advertising and mass manipulation

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Introduction to advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1995

Excerpt:

Advertising ethics Marketing communication.

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