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00IIE
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1. 
Cover image for The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
, promotion / Rob Doughty -- Healthcare: Harmonizing the health care message / Richard T. Cole -- The global
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2. 
Cover image for Value-added public relations : the secret weapon of integrated marketing
by 
Harris, Thomas L., 1931-
Format: 
Books
Publication Date 
1998
Excerpt: 
Breaks. 7. Introducing High-Tech and Health-Care Products. 8. Introducing New Products When There Is No
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