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1. 
Cover image for Advertising : an integrated marketing communication perspective
Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
insight -- 6. Branding and building relationships with the database -- Part 3. Plannind and decision
Available: Copies:
2. 
Cover image for The handbook of strategic public relations and integrated communications
The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
: your employees / Keith Burton -- Consumer insight in a digital age / Geraldine Henderson -- Marketing
Available: Copies:
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