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Architecting experience : a conversion science handbook

Wheeler, Scot R., author.

Format:

Books

Publication Date

2020

Excerpt:

conversion science; the methodological application of strategy, measurement and analysis in pursuit of

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Integrated organisational communication

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

organisational communication -- ch. 12. Integrated communication measurement -- Section D. Practical application

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Integrated organisational communication

Barker, Rachel, 1958- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Electronic Resources

Publication Date

2013

Excerpt:

organisational communication -- ch. 12. Integrated communication measurement -- Section D. Practical application

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Integrated brand marketing and measuring returns

Kitchen, Philip J.

Format:

Books

Publication Date

2010

Excerpt:

; P.J.Kitchen -- Brand Valuation and IMC; J.Seddon -- Marketing Communication Measurement in a

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Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

legal issues -- International marketing communication -- Measurement, evaluation and effectiveness.

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