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1. 
Cover image for Principles of advertising & IMC
Principles of advertising & IMC
Principles of advertising & IMC
by 
Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
2. 
Cover image for Advertising and promotion : communicating brands
Advertising and promotion : communicating brands
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
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