6 Results Found
000000IIE
1.
by
Shimp, Terence A.
Format:
Books
Publication Date
2014
Excerpt:
. Public relations, word-of-mouth influence, and sponsorships -- Packaging, point
2.
by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
Sponsorships -- 22 Packaging, Point-of-Perchase Communications, and Signage -- 23 Personal Selling.
3.
by
Smith, P. R. (Paul Russell), 1957-
Format:
Books
Publication Date
2011
Excerpt:
promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites
4.
by
Ouwersloot, Hans.
Format:
Books
Publication Date
2008
Excerpt:
placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion
5.
by
Fill, Chris.
Format:
Books
Publication Date
2002
Excerpt:
conferencing ; Mobile phones ; Sponsorship ; Exhibitions, packaging and field marketing.
6.
by
Harris, Thomas L., 1931-
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html
Format:
Books
Publication Date
1998
Excerpt:
There Is No Product News. 12. Making Promotion News When There Is No Product News. 13. Making Packaging
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