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1. 
Cover image for Marketing communications management : analysis, planning, implementation
Marketing communications management : analysis, planning, implementation
Marketing communications management : analysis, planning, implementation
by 
Copley, Paul, 1952- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing communications management : analysis, planning, implementation / Copley, Paul, 1952
Available: Copies:
2. 
Cover image for Space race : an inside view of the future of communications planning
Space race : an inside view of the future of communications planning
by 
Taylor, Jim.
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Space race : an inside view of the future of communications planning / Taylor, Jim.
Available: Copies:
3. 
Cover image for Successful marketing communications : a practical guide to planning and implementation
Successful marketing communications : a practical guide to planning and implementation
by 
Ace, Cathy.
Format: 
Books
Publication Date 
2001
Excerpt: 
Successful marketing communications : a practical guide to planning and implementation / Ace, Cathy.
Available: Copies:
4. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Mulder, D. (Dalmé)
Format: 
Books
Publication Date 
2025
Excerpt: 
planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion
Available: Copies:
5. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
6. 
Cover image for Architecting experience : a conversion science handbook
Architecting experience : a conversion science handbook
by 
Wheeler, Scot R., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Experience develops the reader's ability to understand, develop and apply the data, insights, planning
Available: Copies:
7. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Van Heerden, Neels, 1957-
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion
Available: Copies:
8. 
Cover image for Strategic integrated marketing communications
Strategic integrated marketing communications
by 
Percy, Larry, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live
Format: 
Books
Publication Date 
2018
Excerpt: 
Strategic planning.
Available: Copies:
10. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
: planning and development -- Creative strategy: implementation and evaluation -- Media planning and strategy
Available: Copies:
11. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
12. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
media -- Advertising media: planning and analysis -- Measuring ad message effectiveness -- pt. 4. Sales
Available: Copies:
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