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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

: planning and development -- Creative strategy: implementation and evaluation -- Media planning and strategy

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Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

making -- 7. Planning for IMC -- 8. Establishing objectives and budgeting for IMC program -- 9. Message

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Programs Chapter 7: Establishing Objectives and Budgeting for the Promotional Program Part 5: Developing

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

program. 8. Creative strategy: Planning and development -- 9. Creative strategy: Implementation and

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

COMMUNICATIONS PROGRAM. Ch. 8. Creative Strategy: Planning and Development -- Ch. 9. Creative Strategy

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