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000000000000IIE

Rhetorical and critical approaches to public relations II

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2009

Excerpt:

Rhetorical and critical approaches to public relations II / Heath, Robert L. (Robert Lawrence

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This is PR : the realities of public relations

Newsom, Doug.

Format:

Books

Publication Date

2013

Excerpt:

This is PR : the realities of public relations / Newsom, Doug.

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The handbook of strategic public relations and integrated communications

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

The handbook of strategic public relations and integrated communications / Caywood, Clarke L., 1947-

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Value-added public relations : the secret weapon of integrated marketing

Harris, Thomas L., 1931-

Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html

Format:

Books

Publication Date

1998

Excerpt:

Value-added public relations : the secret weapon of integrated marketing / Harris, Thomas L., 1931-

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Integrated marketing communication

Mulder, D. (Dalmé)

Format:

Books

Publication Date

2025

Excerpt:

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

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Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2020

Excerpt:

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

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Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

-- Direct marketing -- The internet: digital and social media -- Sales promotion -- Public relations

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Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

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10.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

. Public relations, word-of-mouth influence, and sponsorships -- Packaging, point

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11.

Integrated organisational communication

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

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12.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and

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