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1. 
Cover image for Strategic integrated marketing communications
Strategic integrated marketing communications
Strategic integrated marketing communications
by 
Percy, Larry, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live
Format: 
Books
Publication Date 
2018
Excerpt: 
image, identity, and reputation have never been more important and this book unlocks the key factors in
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2. 
Cover image for The handbook of strategic public relations and integrated communications
The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
management: Building and maintaining reputation through communications / Craig E. Carroll, Stephen A. Greyser
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3. 
Cover image for Rhetorical and critical approaches to public relations II
Rhetorical and critical approaches to public relations II
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2009
Excerpt: 
communication, reputation, and rhetoric / Dialogue, discourse ethics, and Disney / Secret persuaders : ethical
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