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Integrated marketing communication

Mulder, D. (Dalmé)

Format:

Books

Publication Date

2025

Excerpt:

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Available: Copies:

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2020

Excerpt:

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Available: Copies:

Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

, ethical, and economical aspects of advertising and promotion -- Personal selling (online).

Available: Copies:

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Available: Copies:

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

-of-purchase communications, and signage -- Personal selling.

Available: Copies:

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Sponsorships -- 22 Packaging, Point-of-Perchase Communications, and Signage -- 23 Personal Selling.

Available: Copies:

Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

. Sales promotion -- 17. Personal selling.

Available: Copies:

Business marketing face to face : the theory and practice of B2B

Fill, Chris.

Format:

Books

Publication Date

2012

Excerpt:

-- 11. Personal selling and key account management.

Available: Copies:

10.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

-- Effects on Product Costs and Prices -- Summarizing Economic Effects -- 22. Personal Selling (Online).

Available: Copies:

11.

Marketing communications : integrating offline and online with social media

Smith, P. R. (Paul Russell), 1957-

Format:

Books

Publication Date

2011

Excerpt:

-- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales

Available: Copies:

12.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

Available: Copies:

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