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1. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
organizations -- Perspectives on consumer behavior -- The communication process -- Source, messsage, and channel
Available: Copies:
2. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct
Available: Copies:
3. 
Cover image for Herd how to change mass behaviour by harnessing our true nature
Herd how to change mass behaviour by harnessing our true nature
by 
Earls, Mark.
Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006027031.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Herd how to change mass behaviour by harnessing our true nature / Earls, Mark.
Available: Copies:
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