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1. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
, publicity, and corporate program -- International advertising and promotion -- Evaluating the social
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by 
Barker, Rachel, 1958-
Format: 
Books
Publication Date 
2013
Excerpt: 
corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses
Available: Copies:
3. 
Cover image for Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
marketing communication evolved -- 3. Social, ethical and regulatory aspects -- Part 2. How marketing
Available: Copies:
4. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Social, Ethical, And Economic Aspects of Advertising and Promotion -- Advertising and Promotion Ethics
Available: Copies:
5. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2009
Excerpt: 
Chapter 21: Regulation of Advertising and Promotion Chapter 22: Evaluating the Social, Ethical, and
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6. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
advertising and promotion -- 22. Evaluating the social, ethical, and economic aspects of advertising and
Available: Copies:
7. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
the Social, Ethical, and Economic Aspects of Advertising and Promotion.
Available: Copies: