IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
3 Results Found Subscribe to search results
000IIE
Print
1. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Organizing for advertising and promotion: the role of ad agencies and other marketing communication
Available: Copies:
2. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Traditional advertising media -- Online and mobile advertising -- Social media -- Direct marketing and other
Available: Copies:
3. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Effectiveness -- PART 4 SALES PROMOTION MANAGEMENT. 18 Sales Promotion Overview and the Role of Trade Promotion
Available: Copies:
Limit Search Results
Access Level
Author
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location