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1.

Cover image for Marketing communications

Marketing communications

by

Egan, John, 1952- author.

Format:

Books

Publication Date

2023

Excerpt:

1:OS-STUDENT

Available: Copies:

2.

Cover image for Strategic creativity : a business field guide to advertising, branding, and design

Strategic creativity : a business field guide to advertising, branding, and design

by

Landa, Robin, author.

Format:

Books

Publication Date

2022

Excerpt:

1:OS-STUDENT

Available: Copies:

3.

Cover image for Marketing communication : an integrated approach

Marketing communication : an integrated approach

Marketing communication : an integrated approach

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2020

Excerpt:

1:OS-STUDENT

Available: Copies:

4.

Cover image for Integrated marketing communication

Integrated marketing communication

Integrated marketing communication

by

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

1:OS-STUDENT

Available: Copies:

5.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951- author.

Format:

Books

Publication Date

2018

Excerpt:

1:OS-STUDENT

Available: Copies:

6.

Cover image for Strategic integrated marketing communications

Strategic integrated marketing communications

by

Percy, Larry, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live

Format:

Books

Publication Date

2018

Excerpt:

1:OS-STUDENT

Available: Copies:

7.

Cover image for Architecting experience : a marketing science and digital analytics handbook

Architecting experience : a marketing science and digital analytics handbook

by

Wheeler, Scot R.

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Format:

Books

Publication Date

2016

Excerpt:

, technology and analytics required to make this happen. Readership: Suitable for postgraduate students in

Available: Copies:

8.

Cover image for Marketing communications

Marketing communications

by

Egan, John, 1952- author.

Format:

Books

Publication Date

2015

Excerpt:

1:OS-STUDENT

Available: Copies:

9.

Cover image for The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

by

Ngobeni, Lesego.

Format:

Manuscript

Publication Date

2015

Excerpt:

1:OS-STUDENT

Available: Copies:

10.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

1:OS-STUDENT

Available: Copies:

11.

Cover image for Marketing communication : an integrated approach

Marketing communication : an integrated approach

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

1:OS-STUDENT

Available: Copies:

12.

Cover image for Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

1:OS-STUDENT

Available: Copies:

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Belch, George E. (George Edward), 1951-

(8)

Shimp, Terence A.

(8)

Belch, Michael A.

(6)

(4)

Angelopulo, G. C. (George Charles), 1956-

(3)

(3)

Clow, Kenneth E.

(3)

Koekemoer, Ludi.

(3)

(3)

Andrews, J. Craig.

(2)

Barker, Rachel, 1958-

(2)

Egan, John, 1952- author.

(2)

Kitchen, Philip J.

(2)

Rossiter, John R.

(2)

Van Heerden, Neels, 1957-

(2)

(1)

Ahonen, Tomi T.

(1)

(1)

Angelopulo, G. C. (George Charles), 1956- editor.

(1)

Barker, Rachel, 1958- editor.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

Bellman, Steven.

(1)

(1)

(1)

Blythe, Jim. Essentials of marketing.

(1)

Bothma, Neels, 1959-

(1)

(1)

Caywood, Clarke L., 1947-

(1)

Chartered Institute of Marketing.

(1)

Cook, Gordon, 1948-

(1)

Copley, Paul, 1952- author.

(1)

Coulson-Thomas, Colin.

(1)

Dahlén, Micael.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.)

(1)

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

(1)

Elliott, Richard H.

(1)

Elliott, Richard.

(1)

Ellson, Tony, 1953-

(1)

Fill, Chris. Marketing communications.

(1)

(1)

Fishbach, Stephen.

(1)

Hackley, Christopher E.

(1)

Harris, Thomas L., 1931-

(1)

Heath, Robert L. (Robert Lawrence), 1941-

(1)

Institute of Marketing.

(1)

(1)

Kazmi, S. H. H.

(1)

Kim, Chʻung-hyŏn, 1950-

(1)

Kotler, Philip.

(1)

Kruckeberg, Dean.

(1)

Landa, Robin, author.

(1)

Lange, Fredrik.

(1)

Leventis, Katherine.

(1)

(1)

Mckend, Robert.

(1)

Mokoena, Kamogelo.

(1)

Monash University. Dept. of Marketing.

(1)

(1)

(1)

Mulder, D. (Dalmé)

(1)

Ndaki, Lungile.

(1)

(1)

(1)

Ngobeni, Lesego.

(1)

Ouwersloot, Hans.

(1)

Parente, Donald.

(1)

Percy, Larry, author.

(1)

(1)

Rensburg, Ronel S.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

Shimp, Terence A. Advertising, promotion and supplemental aspects of integrated marketing communications

(1)

Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

(1)

Shimp, Terence A. Promotion management & marketing communications.

(1)

Smith, P. R. (Paul Russell), 1957-

(1)

Smith, Terry, 1955-

(1)

(1)

Toth, Elizabeth L.

(1)

Van Rooyen, Rob.

(1)

VanSlyke Turk, Judy.

(1)

Varey, Richard J., 1955-

(1)

(1)

Waymer, Damion.

(1)

Wheeler, Scot R.

(1)

(1)

(1)

Format

(68)

(3)

(2)

Electronic Resources

(1)

(1)

Item Category 1

Material Type

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(75)

Library

Shelf Location

Publication Date

Subject

(29)

Sales promotion.

(24)

(14)

Direct marketing.

(7)

Branding (Marketing)

(6)

Communication in management.

(4)

Marketing -- Management.

(4)

(3)

(3)

Strategic planning.

(3)

Advertising -- Management.

(2)

Advertising campaigns.

(2)

Communication en marketing.

(2)

Consumer behavior.

(2)

Electronic commerce.

(2)

Marketing channels.

(2)

Marktkommunikation.

(2)

Public relations.

(2)

(2)

Advertising -- Brand name products.

(1)

Advertising -- Research.

(1)

Advertising -- South Africa.

(1)

Attachment behavior.

(1)

(1)

BUSINESS & ECONOMICS -- Industrial Management.

(1)

BUSINESS & ECONOMICS -- Management Science.

(1)

BUSINESS & ECONOMICS -- Management.

(1)

BUSINESS & ECONOMICS -- Organizational Behavior.

(1)

Belanghebbenden.

(1)

(1)

Brand name products -- Marketing -- Management.

(1)

Business networks.

(1)

Canales de comercialización.

(1)

Commercial art.

(1)

Communicatief handelen.

(1)

Communication dans les organisations.

(1)

Communication en gestion.

(1)

Communication in marketing -- India.

(1)

Communication in marketing -- South Africa.

(1)

(1)

Comunicación en mercadeo.

(1)

Consumer behavior -- Cross-cultural studies.

(1)

Consumer behavior -- India.

(1)

Consumers -- Research -- South Africa.

(1)

Consumers -- Research.

(1)

Consumers' preferences -- Cross-cultural studies.

(1)

Corporate culture.

(1)

Corporations -- Public relations -- Moral and ethical aspects.

(1)

Creative ability in business.

(1)

Customer relations.

(1)

(1)

Electronic books.

(1)

Image (Psychology)

(1)

Imagery (Psychology)

(1)

Integriertes Management.

(1)

Interne communicatie.

(1)

Internet marketing.

(1)

Kommunikationsmodell.

(1)

Kommunikationsstrategie.

(1)

Market segmentation.

(1)

Marketing -- Technological innovations.

(1)

Marketing direct.

(1)

Marknadsföring.

(1)

Merken (commercie)

(1)

(1)

(1)

Positioning (Advertising)

(1)

Promoción de ventas.

(1)

Promotie (public relations)

(1)

Public relations -- Moral and ethical aspects.

(1)

(1)

Relationship marketing.

(1)

Sales promotion -- Planning.

(1)

Sales promotion -- South Africa.

(1)

Social influence.

(1)

Social interaction.

(1)

Target marketing.

(1)

(1)

Ventes -- Promotion.

(1)

Visual communication.

(1)

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