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2. 
Cover image for Culture and positioning as determinants of strategy : personality and the business organization
Culture and positioning as determinants of strategy : personality and the business organization
by 
Ellson, Tony, 1953-
Table of contents http://www.loc.gov/catdir/toc/fy046/2003065683.html
Publisher description http://www.loc.gov/catdir/description/hol053/2003065683.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol056/2003065683.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Target marketing.
Available: Copies:
3. 
Cover image for Value-added public relations : the secret weapon of integrated marketing
Value-added public relations : the secret weapon of integrated marketing
by 
Harris, Thomas L., 1931-
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Value-added public relations : the secret weapon of integrated marketing / Harris, Thomas L., 1931-
Available: Copies:
4. 
Cover image for Advertising communications & promotion management
Advertising communications & promotion management
by 
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format: 
Regular print
Publication Date 
1997
Excerpt: 
McGraw-Hill series in marketing.
Available: Copies:
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