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1. 
Cover image for Strategic creativity : a business field guide to advertising, branding, and design
Strategic creativity : a business field guide to advertising, branding, and design
by 
Landa, Robin, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
, advertising and branding need to be relevant, engaging, and worth people's time. This book contains what a CEO
Available: Copies:
2. 
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
This title integrates all aspects of marketing communication. While continuing to focus on the time
Available: Copies:
3. 
Cover image for Business-to-business marketing : relationships, systems and communications
Business-to-business marketing : relationships, systems and communications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2005
Excerpt: 
Financial Time Prentice Hall,
Available: Copies:
4. 
Cover image for Marketing communications : contexts, strategies, and applications
Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
Financial Time Prentice Hall,
Available: Copies: