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Strategic creativity : a business field guide to advertising, branding, and design

Landa, Robin, author.

Format:

Books

Publication Date

2022

Excerpt:

place on the desks of executives, leaders, managers, and middle managers across industries, whose work

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The handbook of strategic public relations and integrated communications

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

interaction / Sara E. Smith, Clarke L. Caywood -- Immersive 3-D virtual worlds: Avatars at work / Anders

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect

Available: Copies:

Strategic advertising management

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

. Setting a Media Strategy -- Pt. 4. Making it Work -- 11. Processing the Message -- 12. Creative Tactics

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Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

communication at work -- Consumer response -- IMC planning -- Creative message strategies -- Message execution

Available: Copies:

Strategic advertising management

Percy, Larry.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html

Format:

Books

Publication Date

2005

Excerpt:

strategy -- Setting a media strategy -- Making it work -- Processing the message -- Creative tactics

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