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1. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us
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2. 
Cover image for Effective personal communication skills for public relations
Effective personal communication skills for public relations
by 
Green, Andy, 1958-
Books24x7 http://www.books24x7.com/marc.asp?bookid=12542
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=174415
MyiLibrary http://www.myilibrary.com?id=72851
MyiLibrary, Table of contents http://www.myilibrary.com?id=72851&ref=toc
Table of contents http://catdir.loc.gov/catdir/toc/ecip0610/2006008147.html
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
: making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your
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3. 
Cover image for Key concepts in communication and cultural studies
Key concepts in communication and cultural studies
by 
O'Sullivan, Tim, 1952-
Table of contents http://www.gbv.de/dms/hbz/toc/ht006766379.pdf
Format: 
Books
Publication Date 
1994
Excerpt: 
new edition includes: over sixty brand new additions to the original text; many entries revised and
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