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1. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
; Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual
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2. 
Cover image for Communication, cultural and media studies : the key concepts
Communication, cultural and media studies : the key concepts
by 
Hartley, John, 1948-
Format: 
Books
Publication Date 
2002
Excerpt: 
Communication and Cultural Studies forms an up-to-date, multi-disciplinary explanation and assessment of the key
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