by
Trout, Jack.
Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html
Format:
Books
Publication Date
2001
Excerpt:
-down" thinking -- Trouble in the wind: brands with unresolved problems -- An army of consultants: but no one to
by
Luftman, Jerry N.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0724/95009343-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0606/95009343-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0606/95009343-d.html
Format:
Books
Publication Date
1996
Excerpt:
Stemming from IBM's highly regarded Consulting Group, combining the expertise of consultants and