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1. 
Cover image for Essentials of strategic management : the quest for competitive advantage.
by 
Gamble, John (John E.)
Format: 
Books
Publication Date 
2013
Excerpt: 
, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the
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2. 
Cover image for Big brands, big trouble : lessons learned the hard way
by 
Trout, Jack.
Format: 
Books
Publication Date 
2001
Excerpt: 
The most popular mistakes and their high cost -- General Motors: forgetting what made them
Available: Copies:
3. 
Cover image for Competitive advantage : creating and sustaining superior performance
by 
Porter, Michael E., 1947-
Format: 
Books
Publication Date 
1985
Excerpt: 
. Cost advantage -- 4. Differentiation -- 5. Technology and competitive advantage -- 6. Competitor
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