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Marketing warfare

Ries, Al.

Format:

Books

Publication Date

1986

Excerpt:

Marketing warfare / Ries, Al.

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Repositioning : marketing in an era of competition, change, and crisis

Trout, Jack.

Format:

Books

Publication Date

2010

Excerpt:

Repositioning : marketing in an era of competition, change, and crisis / Trout, Jack.

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Cover image for Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach

Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach

Neves, Marcos Fava.

Format:

Books

Publication Date

2010

Excerpt:

Marketing methods to improve company strategy : applied tools and frameworks to improve a company's

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Big brands, big trouble : lessons learned the hard way

Trout, Jack.

Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html

Format:

Books

Publication Date

2001

Excerpt:

Brand name products -- Marketing.

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Competitive intelligence

West, Christopher, 1940-

Table of contents http://catdir.loc.gov/catdir/toc/fy02/2001032788.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001032788-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0612/2001032788-d.html

Format:

Books

Publication Date

2001

Excerpt:

? -- Marketing and Competitive Strategies -- The Competitive Environment -- Mechanisms By Which Companies Compete

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Differentiate or die : survival in our era of killer competition

Trout, Jack.

Table of Contents http://www.loc.gov/catdir/toc/onix03/99059991.html

Format:

Books

Publication Date

2000

Excerpt:

Marketing.

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