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0000IIE
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3. 
Cover image for Big brands, big trouble : lessons learned the hard way
by 
Trout, Jack.
Format: 
Books
Publication Date 
2001
Excerpt: 
Brand name products -- Management.
Available: Copies:
by 
Trout, Jack.
Format: 
Books
Publication Date 
2000
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
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