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1. 
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Influences on Consumer Behavior -- Perception -- Learning, Memory, and Product Positioning -- Motivation
Available: Copies:
2. 
Cover image for Consumers
Consumers
by 
Arnould, Eric J.
Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html
Format: 
Books
Publication Date 
2004
Excerpt: 
, goals, and involvement -- Ch. 8. Perception : worlds of sensations -- Ch. 9. Experience, learning, and
Available: Copies:
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