CB : consumer behavior : student edition 6 / Babin, Barry J.

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demand – 6. Applications of rational choice and demand theories – 7. Choice under uncertainty and the

gaze; 5. The hashtaggable body: negotiating gender performance in social media; 6. Patriarchal myths

models) -- 6. Behavioural models (conative models) / Dang Nguyen -- 7. Case study : using social

Research in Consumer Behavior Analysis -- 6.A Prompting Procedure for Increasing Sales in a Small Pet Store

.Behaviorism -- 5.Psychoanalytic Psychology -- 6.Cognitive Psychology: The Basic Perspective -- 7.Cognitive

-- Chapter 5. Customer perception and learning -- Chapter 6. Motivation -- Chapter 7. Customer attitudes

-- Combining factors -- Subliminal perception -- Colour -- Further reading -- References -- 6.Learning

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Through Social Media: Carrots Versus Sticks / B. Yasanthi Perera -- 6.Authenticity in Online

on Consumer Triggers and Barriers -- 6.1.Understanding Consumer Languages / Kannapon Lopetcharat -- 6