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1. 
Cover image for Consumer behavior and marketing action
by 
Assael, Henry.
Format: 
Books
Publication Date 
1998
Excerpt: 
Consumer behavior and marketing action / Assael, Henry.
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by 
Assael, Henry.
Format: 
Books
Publication Date 
1984
Excerpt: 
Consumer behavior and marketing action / Assael, Henry.
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5. 
Cover image for Consumer behaviour.
by 
Sethna, Zubin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
international consumer behaviour in action, and provides open access online resources to encourage student
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6. 
Cover image for Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it
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7. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
.Conductive thinking -- 6.2.4.Getting started -- 6.2.5.Plunging into illumination -- 6.2.6.Taking action -- 6
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8. 
Cover image for Why customers do what they do : who they are, why they buy, and how you can anticipate their every move
by 
Cohen, Marshal.
Format: 
Books
Publication Date 
2006
Excerpt: 
'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling
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9. 
Cover image for Consumer behaviour
by 
Evans, Martin (Martin J.)
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Consumer response to marketing 3: action, post purchase dissonance, consumer involvement -- Consumer
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10. 
Cover image for Consumers
by 
Arnould, Eric J.
Format: 
Books
Publication Date 
2004
Excerpt: 
behaviors -- Ch. 14. Interpersonal influence -- pt. 5. Consumer action -- Ch. 15. Consumer attitudes and
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