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1. 
Cover image for Preattentive processing of web advertising
Preattentive processing of web advertising
by 
Yoo, Chan Yun.
Table of contents only http://www.loc.gov/catdir/toc/ecip0717/2007018343.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Preattentive processing of web advertising / Yoo, Chan Yun.
Available: Copies:
2. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Online consumer behavior : theory and research in social media, advertising, and e-tail / Close
Available: Copies:
3. 
Cover image for The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour
The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour
The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour
by 
Adie, Lauren Amy.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
The anthropological influence in advertising : a study of the various social cultural and ethnic
Available: Copies:
4. 
Cover image for Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
by 
Seeco, Louis Itumeleng.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing the same difference : cultural and language dichotomy in advertising / Seeco, Louis
Available: Copies:
5. 
Cover image for Advertising and the mind of the consumer : what works, what doesn't, and why.
Advertising and the mind of the consumer : what works, what doesn't, and why.
by 
Sutherland, Max.
Format: 
Books
Publication Date 
2008
Excerpt: 
Advertising and the mind of the consumer : what works, what doesn't, and why. Sutherland, Max.
Available: Copies:
6. 
Cover image for Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?
Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?
Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?
by 
Brivik, L. H.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
Does advertising influence purchase behaviour of consumers when it comes to hair colouring products? /
Available: Copies:
7. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
, this text prepares readers for careers in brand management, advertising, and consumer research. The 12
Available: Copies:
8. 
Cover image for Handbook of research on gender and marketing
Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
and Marketing; 1. Gendered advertising: content, effectiveness and effects -- psychological
Available: Copies:
9. 
Cover image for Alcohol affair : the influence of experiential marketing on purchase behaviour
Alcohol affair : the influence of experiential marketing on purchase behaviour
Alcohol affair : the influence of experiential marketing on purchase behaviour
by 
Matsolo, Sibongiseni.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Alcoholic beverages -- Advertising.
Available: Copies:
10. 
Cover image for Customer sense : how the 5 senses influence buying behavior
Customer sense : how the 5 senses influence buying behavior
by 
Krishna, Aradhna.
Format: 
Books
Publication Date 
2013
Excerpt: 
changes can be made in the packaging, branding, and advertising to captivate the consumer's senses? What
Available: Copies:
11. 
Cover image for The objects of affection : semiotics and consumer culture
The objects of affection : semiotics and consumer culture
The objects of affection : semiotics and consumer culture
by 
Berger, Arthur Asa, 1933-
Format: 
Books
Publication Date 
2010
Excerpt: 
help us understand the way marketing and advertising shape our behavior as consumers and the way we use
Available: Copies:
12. 
Cover image for The buying brain : secrets for selling to the subconscious mind
The buying brain : secrets for selling to the subconscious mind
by 
Pradeep, A. K., 1963-
Format: 
Books
Publication Date 
2010
Excerpt: 
advertising -- The buying brain, screens, and social media -- Vision of the future.
Available: Copies:
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