Contemporary issues in marketing and consumer behaviour

Select an Action

Title:

Author:

Parsons, Elizabeth.

ISBN:

9780750687393

Personal Author:

Parsons, Elizabeth.

Edition:

1st ed.

Publication Information:

Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009.

Physical Description:

xi, 219 pages : illustrations ; 25 cm

Contents:

Introduction: Marketing in the contemporary organization / Elizabeth Parsons and Pauline Maclaran -- A history of marketing thought / Mark Tadajewski -- Postmodern marketing and beyond / Pauline Maclaran -- Arts marketing / Krysztof Kubacki and Daragh O'Reilly -- Building brand cultures / Pauline Maclaran -- Consumer collectives / Nia Hughes -- Gender and consumer behaviour / Lydia Martens -- Ethical debates in marketing / Elizabeth Parsons -- Sustainable marketing and the green consumer / Caroline Miller -- Social marketing and consumer citizenship / Effi Raftopoulou -- New technologies of marketing research / Elizabeth Parsons -- The global consumer / Emma Surman.

Abstract:

Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.

Subject Term:

Marketing.

Consumer behavior.

Added Author:

Maclaran, Pauline.

Electronic Access:

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025771078	AUTO GENERATED	1	Searching... Unknown

Bound With These Titles

On Order

Summary

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviourmakes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.