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000000000000IIE
Print
by 
Mujeer, A. Qasim.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be
Available: Copies:
2. 
Cover image for Small data : the tiny clues that uncover huge trends
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2016
Excerpt: 
recarbonate a struggling Brazilian beer -- The case of the missing hand cream: How selfies smoothed the way
Available: Copies:
3. 
Cover image for Social marketing and behaviour change : models, theory and applications
by 
Brennan, Linda L. author.
Format: 
Books
Publication Date 
2014
Excerpt: 
. Rational economic models (cognitive models) / Dang Nguyen -- 4. Case study : using the theory of planned
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4. 
Cover image for How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
-- CRUSH into practice: two case studies -- Conclusion -- 03.What cool means to brands -- Gen Y
Available: Copies:
5. 
Cover image for Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook
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6. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
tools and "how to" implement -- 8.4.3.Case study -- 8.4.4.Theoretical background of the tools -- 8.4.5
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7. 
Cover image for Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Consumer behavior -- United States -- Case studies.
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9. 
Cover image for Performing consumers : global capital and its theatrical seductions
by 
Wickstrom, Maurya.
Format: 
Books
Publication Date 
2006
Excerpt: 
performative desire to "try on" otherness, Maurya Wickstrom employs five American brandscapes to serve as case
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11. 
Cover image for Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2001
Excerpt: 
players. In Customers Rule! they offer case studies that reveal the inside story of successful operations
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12. 
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
by 
Hofmeyr, J. H. (Jan H.)
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Profiling your customers in terms of their commitment -- 8. Case Studies: Marketing Fast-moving Consumer
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