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Consumer Behaviour & marketing communication

Kazmi, S. H. H.

Format:

Books

Publication Date

2010

Excerpt:

Consumer Behaviour & marketing communication / Kazmi, S. H. H.

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Consumer behavior

Schiffman, Leon G., author.

Format:

Books

Publication Date

2019

Excerpt:

Communication and consumer behavior -- Part IV Social and cultural settings -- Part V Consumer decision

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Mobile influence : the new power of the consumer

Martin, Chuck, 1949- author.

Format:

Books

Publication Date

2013

Excerpt:

Wireless communication systems.

Available: Copies:

E-marketing : theory and application

Dann, Stephen, 1973-

Format:

Books

Publication Date

2011

Excerpt:

behaviour -- Chapter 4: Value creation -- Chapter 5: Communication of value -- Chapter 6: Delivering value

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Herd how to change mass behaviour by harnessing our true nature

Earls, Mark.

Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006027031.html

Format:

Books

Publication Date

2007

Excerpt:

Communication in marketing.

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Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2004

Excerpt:

Change -- 9. Communication and Consumer Behavior -- pt. III. Consumers in their social and cultural

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Consumer behavior : in fashion

Solomon, Michael R.

Format:

Books

Publication Date

2004

Excerpt:

. Fashion Communication. 11. Individual and Household Decision Making. 12. Group Influence and Fashion

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Buyer behaviour : a multi-cultural approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

; Personality and psychographics ; Marketing communication ; Cultural influences on buyer behaviour ; Economic

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Consumer behavior and marketing action

Assael, Henry.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html

Format:

Books

Publication Date

1995

Excerpt:

influences -- Situational influences -- Communications processes -- Word-of-mouth communication and opinion

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