Search Results for Concepts.

Consumer behaviour : perspectives, findings and explanations

O'Shaughnessy, John, 1927-

Format:

Books

Publication Date

2013

Excerpt:

thinking, that clarifies difficult concepts, and that illuminates every corner into which he shines the

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Consumer behavior

Hoyer, Wayne D. author.

Format:

Books

Publication Date

2013

Excerpt:

This book combines a foundation in key concepts from marketing, psychology, sociology, and

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Consumer behavior

Schiffman, Leon G.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

consumer behaviour concepts, research and applied marketing examples.

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Consumer behaviour in tourism

Swarbrooke, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html

Format:

Books

Publication Date

2007

Excerpt:

Introduction -- The history of tourist behaviour -- Main concepts in consumer behaviour, including

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Lifestyle market segmentation

Cahill, Dennis J.

Format:

Books

Publication Date

2006

Excerpt:

referenced and includes tables and figures to clarify concepts and data."--BOOK JACKET.

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Consumer behavior : in fashion

Solomon, Michael R.

Format:

Books

Publication Date

2004

Excerpt:

Pt. I. Introduction. 1. Introduction to Fashion Concepts, Fashion Theories, and Consumer Behavior

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Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

buying -- Market segmentation, targeting, and positioning strategies -- Basic concepts about goods

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Consumer behaviour in tourism

Swarbrooke, John.

Format:

Books

Publication Date

1999

Excerpt:

Pt. 1. Context. 1. Introduction. 2. The history of tourist behaviour. 3. Main concepts in consumer

Available: Copies:

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