Communication and consumer behavior -- Part IV Social and cultural settings -- Part V Consumer decision-making

making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and

findings, and emotion in consumer decision making. In addition, it includes an increased emphasis on social

children on buying decisions -- Changing nature of the family -- Gender roles -- Other functions of the

-- Chapter 10. The consumer decision-making -- Chapter 12. Building relationships with customers.

-concept -- Market segmentation -- The consumer decision-making process -- Household decision making

Decision making.

comprehension -- Attitudes and intentions -- Consumer decision making -- Introduction to behavior

-- Judgment and Decision Making Based on High Consumer Effort -- Judgment and Decision Making Based on Low

Decision making.

change and interactive communications -- Ch. 9. Individual decision making -- Ch. 10. Buying and

decision-making process -- Typologies of tourist behaviour and segmentation of the tourism market -- The