Emotion and reason in consumer behavior / Chaudhuri, Arjun.

Economics -- 11.Social Psychology: Social Groups, Social Reference Groups and the Nature and Role of Emotion

Emotions and consumption behaviour / Soscia, Isabella.

findings, and emotion in consumer decision making. In addition, it includes an increased emphasis on social

emotion at the center: emotion-driven design -- 6.6.2.New product development and design -- 6.6.3

-- Attitudes and Emotion Based on High Consumer Effort -- Attitudes and Emotion Based on Low Consumer Effort

, Personality, and Emotion -- Attitudes and Influencing Attitudes -- Self-Concept and Lifestyle -- Situational