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1. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Motivation research (Marketing)
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2. 
Cover image for Consumer behavior
Consumer behavior
by 
Hoyer, Wayne D. author.
Format: 
Books
Publication Date 
2013
Excerpt: 
responsibility and ethics in marketing. With even more real-world examples and application exercises, including
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