factors that go into the experience of interacting with the chip. How it tastes, how it smells, the sound

breakthrough facilitators: The stairway to heaven -- 10.2.Transformational team experiences 1: Where we observe

radar' : paid product placement -- 7. Silent symbols and badges of identity -- 8. Vicarious experience

intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the

his nearly 30 years of marketing and teaching experience to practical use - to clearly explain the

's passion -- 7. Personal luxury products - personal luxury performance parameters -- 8. Luxury experiences

, goals, and involvement -- Ch. 8. Perception : worlds of sensations -- Ch. 9. Experience, learning, and

Priceless : turning ordinary products into extraordinary experiences / LaSalle, Diana, 1949-