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1. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook
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2. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social media (i.e. Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and
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