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1. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
breakthrough facilitators: The stairway to heaven -- 10.2.Transformational team experiences 1: Where we observe
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2. 
Cover image for The soul of the new consumer : authenticity -- what we buy and why in the new economy
The soul of the new consumer : authenticity -- what we buy and why in the new economy
by 
Lewis, David, 1942-
Format: 
Books
Publication Date 
2000
Excerpt: 
involved as New Consumers -- Retail Heaven--Retail Hell: Why New Consumers Loathe 'Doing the Shopping
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