Search Results for History.

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9 Results Found

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145.

Product innovation toolbox : a field guide to consumer understanding and research

Beckley, Jacqueline H.

Format:

Books

Publication Date

2012

Excerpt:

.1.Brief history of experimental design -- 11.1.2.Summary and future -- References -- 11.2.The Role

Available: Copies:

146.

Contemporary issues in marketing and consumer behaviour

Parsons, Elizabeth.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

-- A history of marketing thought / Mark Tadajewski -- Postmodern marketing and beyond / Pauline

Available: Copies:

147.

Explorations of marketing in society

Gundlach, Gregory T. (Gregory Thomas)

Table of contents http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html

Format:

Books

Publication Date

2007

Excerpt:

providing a brief history and overview of this area, then highlighting six special topics in which broader

Available: Copies:

148.

Consumer behaviour in tourism

Swarbrooke, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html

Format:

Books

Publication Date

2007

Excerpt:

Introduction -- The history of tourist behaviour -- Main concepts in consumer behaviour, including

Available: Copies:

149.

The Century of the self. Episode 1, Happiness machines

Curtis, Adam.

Format:

Video disc

Publication Date

2006

Excerpt:

Public relations -- History -- 20th century.

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150.

The consistent consumer : predicting future behavior through lasting values

Beller, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html

Format:

Books

Publication Date

2005

Excerpt:

Techticians An Overview -- The Techticians History Creating Values -- The Techticians Cultural Expressions of

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151.

New woman hybridities : feminity, feminism and international consumer culture, 1880-1930

Beetham, Margaret, 1919-

Format:

Books

Publication Date

2004

Excerpt:

, Women's Studies and Women's History."--BOOK JACKET.

Available: Copies:

152.

The soul of the new consumer : authenticity -- what we buy and why in the new economy

Lewis, David, 1942-

Format:

Books

Publication Date

2000

Excerpt:

Consumer behavior -- History -- 20th century.

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153.

Consumer behaviour in tourism

Swarbrooke, John.

Format:

Books

Publication Date

1999

Excerpt:

Pt. 1. Context. 1. Introduction. 2. The history of tourist behaviour. 3. Main concepts in consumer

Available: Copies:

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