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1. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
of validation tests -- 9.2.7.Central location test -- 9.2.8.Home-use test -- 9.2.9.Test market: Small
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2. 
Cover image for Why we buy : the science of shopping
by 
Underhill, Paco.
Format: 
Books
Publication Date 
2009
Excerpt: 
shopping -- Men are from Home Depot, women are from Bloomingdale's: the demographics of shopping -- See me
Available: Copies:
3. 
Cover image for Let them eat cake : marketing luxury to the masses-as well as the classes
by 
Danziger, Pamela N.
Format: 
Books
Publication Date 
2005
Excerpt: 
to the new luxury consumers -- 6. Luxury home products - the products that deliver to people
Available: Copies:
4. 
Cover image for Why people buy things they don't need : understanding and predicting consumer behavior
by 
Danziger, Pamela N.
Format: 
Books
Publication Date 
2004
Excerpt: 
: personal luxuries -- What people buy : entertainment, recreation, and hobbies -- What people buy : home
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