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1. 
Cover image for Happy customers everywhere : how your business can profit from the insights of positive psychology
by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
2012
Excerpt: 
Happy customers everywhere : how your business can profit from the insights of positive psychology /
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2. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
insights -- 5.4.Behavior: The basis for all insights -- 5.5.Attitudes and needs: The explanation for
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4. 
Cover image for Why people buy things they don't need : understanding and predicting consumer behavior
by 
Danziger, Pamela N.
Format: 
Books
Publication Date 
2004
Excerpt: 
, Why People Buy Things They Don't Need, she covers critical points, including insight into why
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