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Consumer behavior : buying, having, and being

Solomon, Michael R., author.

Format:

Books

Publication Date

2017

Excerpt:

-- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles

Available: Copies:

Consumer behavior

Hoyer, Wayne D.

Format:

Books

Publication Date

2010

Excerpt:

-- Memory and Retrieval -- The Process of Making Decisions -- Problem Recognition and Information Search

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Advertising and the mind of the consumer : what works, what doesn't, and why.

Sutherland, Max.

Format:

Books

Publication Date

2008

Excerpt:

advertising effects in memory -- 28. The buy-ology of mind -- 29. Conclusion -- Appendix. How to prompt ad

Available: Copies:

Consumer behavior : building marketing strategy

Hawkins, Del I.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Influences on Consumer Behavior -- Perception -- Learning, Memory, and Product Positioning -- Motivation

Available: Copies:

Consumer behavior : buying, having, and being

Solomon, Michael R.

Format:

Books

Publication Date

2007

Excerpt:

Ch. 1. Consumers rule -- Ch. 2. Perception -- Ch. 3. Learning and memory -- Ch. 4. Motivation and

Available: Copies:

Consumer behavior : buying, having, and being

Solomon, Michael R.

Format:

Books

Publication Date

2005 2004

Excerpt:

-- Ch. 2. Perception -- Ch. 3. Learning and Memory -- Ch. 4. Motivation and Values -- Ch. 5. The Self

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